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Case Study 11: Consumer Testing of Meal Kits for a Major Supermarket Chain

Jenius Social was selected as an ideal venue to test a new meal-kit concept for a well known supermarket chain. The consumers involved were required to take part in hands-on cooking activities at our facility in London.

The primary goal of the supermarket was to determine if and to what extent its own meal kits were superior/preferable to those already available from other alternatives already on the market. The consumers taking part used the new kits alongside alternative substitutes, completing the testing process with an in-depth interviews in our meeting room by a leading consumer testing agency.

Cutting-Edge Consumer Testing Facilities

Equipped with state-of-the-art equipment and meeting room facilities, Jenius Social is the perfect place for even the most complex consumer testing project.

Whatever you’re looking to test, we’ll provide you with the perfect facilities to get the job done. For more information or to discuss your requirements in more detail, reach out to a member of the Jenius Social team today.